WELCOME TO THE WORLD OF KAAMAA FASHION LOUNGE
Kaamaa fashion lounge - KFL is a holistic international fashion platform that has been established to address the intrinsic lacunae that is prevalent in the fashion industry across the fashion value chain.
"It would be very hard for me to do things somebody elses way" - Goirgio Armani
Being a global platform, KFL delves into the strength of every facet of fashion commerce, be it the growing of natural fibres to weaving of fabrics, design and manufacture of apparels to its merchandising, marketing, retailing and brand building. Though KFL promotes every aspect of fashion, from apparel, accessories, jewellery, beauty and vanity and lifestyle designer homes, in the apparel segment it mostly focuses on encouraging the production of apparels from natural fibres, keeping in mind its commitment to green fashion. KFL besides providing a springboard platform on all aspects of fashion commerce internationally is also committed to harness the talent of the fashion fraternity as a whole, be it a fibre farmer, an artisan and a weaver, a designer, a stylist, beautician, a model, photographers, visual merchandisers, fashion lawyers, fashion merchandisers, marketers, etc.
KFL views the entire planet as one marketplace and therefore over time looks to establish its physical presence in important fashion geographies throughout the world. The fashion geographies that have been zeroed upon are: Pune, Mumbai, Delhi in India, Hong Kong in China, Kobe in Japan, Jakarta in Indonesia, Dubai in the Middle East, London in the U.K., Paris in France, Moscow in Russia, Milan in Italy, and New York in the United States of America.
It is perceived that with the establishment of its physical presence in the above mentioned geographies, KFL would be able to hone its strength in every aspect of fashion art, commerce and technology.
The Kaamaa Fashion Lounge (KFL) is the new-age answer to every creative and commercial aspect of fashion and design fraternity. It is a pioneering retail oasis that ably provides ethical commercial know-how in fashion, lifestyle and gastronomy with its flagship presence in the burgeoning city of Pune, India. Onward march to Kobe in Japan and then Jakarta (Indonesia), Paris, Italy, Hong Kong and Milan.
Taking a timely cue, apart from the exclusive designer space is the holistic KFL New Millennia Institute that is dedicated to upgrade skill sets of students in a practical manner. KFL New Millennia Institute has begun to offer the best of fashion courses with expert know-how to KFL students as the admissions for the first batch are underway.
KFL as a holistic global fashion platform. Our platform idea is about connecting the fashion world. We want to enable fashion brands to further develop and improve their physical and digital business. At the same time we want to offer the right products and services for customers to experience a 360 degree fashion. With us, they will achieve completely new fashion experiences.
We aim to connect each and every stakeholder across the fashion value chain on one unified global fashion commerce platform. We are the world’s first and most holistic click, mortar and marketplace model.
We are an essential part of the global marketing strategy of brands developing their footprints across the world. In course of achieving this, we provide with data-driven advertising with our partners and thus enable them to communicate their brand message to the right audience. Besides, we have devised a pathbreaking fashion technology which enables consumers and designers and every other stakeholder to effectively engage. We have empanelled hundreds of the best engineering and marketing talents to give a spurt in fashion marketing throughout the world.
At KFL, we facilitate the following platforms:
Fashion marketing - merchandising, trading, marketing and sales, retailing and brand building
Fashion Art & Craft
Beauty & Wellness
KFL Knowledge management service
KFL Fashion Tourism
Along with the various platforms we provide, KFL also nurtures its intellectual prowess through the establishment of its own international Intellectual properties in niche segments mentioned below:
KFL Weaves and Threads
International Fashion Fusion Week
LIHAAZ- Islamic Fashion Week
KFL- Designer hall of fame awards
KFL- Model hunt
KFL- Gen next talent scout
KFL- Green fashion awards
KFL Fashion Fortnights
KFL Miss Fashionista
KFL Resort & Beachwear Show
KFL Fashion Camp
Though KFL has nurtured its own IPs and media properties, KFL does not seek to become an exclusive fashion platform but an inclusive platform. KFL's paramount objective is to foster synergy and collaboration with all stakeholders in the fashion industry.
KFL in a short while since its inception have forged conducive collaboration with international fashion IPs, media, commercial establishments as well as relevant government agencies. To spearhead the establishment of fashion in a rather grandiose way, KFL has launched its international fashion, beauty and lifestyle centre and fashion hub and its maiden fashion platform of size, scale, glamour, style and economics in the thriving cosmopolitan metropolis of Pune strictly in a mall environment, since the mall culture has taken root in the psyche of India's fashion conscious consumer.
Bridging the Gap
The world fashion consumer industry is about 2.5 trillion dollars making it the world’s seventh-largest economy if ranked alongside individual countries’ GDP. India’s contribution to world fashion less than 0.2%. Despite the fact that India produces about 14% of world textiles; second only to China. A survey points out that in India, people look at fashion only from glamour and media noise perspective. Whereas in Milan, New York, Paris and other fashion capitals, fashion commerce takes centre stage along with glamour.
On the other hand, the stalwarts and veterans of Indian fashion are struggling to keep pace with the increasing levels of digitisation and find themselves jailed in obsolete marketing practices that involve celebrity driven events or paid media articles. If merchandise is a concern, then KFL has got its commercial maxim right. KFL is working with acclaimed Indian and Italian merchandisers who understand the pulse of the consumer buying behavior and will advise the designers on the fastest moving styles without intervening with their design category and philosophy.
Good news is that KFL also has capabilities of mass producing styles that are working well and moving fast. This takes care of a situation where (even if) the designer is not in a position to produce and deliver garments in time. With KFL, a designer has an open opportunity to take support from eminent merchandisers who will fructify their commercial interactions across world markets.
From a Designer to a Celebrated Brand
A participating designer can join forces with KFL and achieve so much. Some benefits that will come the designer's way are:
Branded retail space with lifestyle managers and personal shoppers
International buyer exposure
A seasonal collection shoot
A fashion film and showcase on KFL fashion TV - An Audio visual platform on the digital world
Massive digital and social media push
Guaranteed space in leading print media
Omni channel PR
Promotions in Leading Fashion Magazines and their Social Media
Clustered events with guaranteed footfall
Celebrity endorsements for special collection lines
National and International Fashion shows at NO costs
International trade & trunk shows
Production support for fast selling styles
How can a Designer be a part of this Journey??
Get in touch with our marketing team, register your interest on our website and send them the brief of your collections
Have a first hand meeting with our Marketing team and after a mutual qualification process... work on closing the terms of association
Let KFL Promote & Support you
You are welcome to be a part of KFL's initiatives as the conglomerate is hosting its own IPs and also participating in leading national and international fashion shows. Kaamaa Fashion Lounge is creating a calendar-wise pop-ups and exhibitions that shall be held at the in-house banquet hall inside the KFL oasis. These exhibitions will exclusively target communities and professionals like that of a large corporate or a high-end club. A 70 feet fashion ramp and a banquet hall is at your service to host glam driven shows and red carpet events. At the Kaamaa Fashion Lounge oasis, besides fashion is the World Fashion Lounge that serves freshly prepared cuisine from over 192 countries. Spread across 20,000 square feet of prime space where 350 styles of street foods will be offered. A cigar lounge for those who fancy it and a Sheesha lounge for the youth. We also saw the World Spirit Bar where one can taste specialty spirits from across the continents.
Assisted Shopping for every consumer
A cutting edge feel is bound to overtake you here at the KFL hub as technological advancement in fashion market is being used to the hilt. A studio set up is open for every consumer who walks in to buy an outfit or an accessory and wants to know how great it will look then a 360 degree camera set up takes over. A 3-D image will be shot from 16 different angles and then superimposed with new styles on the body imagery. Make a decision then and there or get the images mailed at home or to friends to take a collective call. Looking fabulous is easy and possible at the Kaamaa Fashion Lounge.
There is profound reason about KFL's presence in Pune. The McKinsey FashionScope 2017 report attributes Pune city with the title holder tag of being urbanised most rapidly this year. This middle-weight city with 7 million population in 2017 (almost as many as London or Paris) will attract more and more residents where families will continue to migrate from rural to urban settings, thereby expanding opportunities for fashion companies.
Inside the Season's Mall in Magarpetta, Pune, KFL is situated across the expanse of 100,000 sq. feet on a single level; the lounge is geared to be the largest multi-designer store with over 200 designers showcasing over 100,000 styles. And each of these designers will be getting a personalised, branded display space; which will technically be their own.